Take one part of the dough and flatten using your fingers. Then switch to a rolling pin and roll the dough for about a cm thick sheet. Do dust the surface with some flour before rolling, else the dough will stick to the surface. Alternately use a silicone mat to roll the dough.
Spread the filling on the sheet evenly and gently start to roll the sheet into a log.
When fully rolled, use a dental floss thread to cut the roll into equal pieces. Gently push the dental floss thread under the log and when it reaches the point to cut, just lift the floss upward, and crisscross them firmly to obtain a neat cut. Repeat throughout the log. Alternately you can use a knife, but I find it much easier to do get neat slices with dental floss without squishing out a tiny bit of the filling.
One log should give you 11 rolls, about 3 inches tall. Transfer them gently using a spatula or a bench scraper into the baking pan, placing them about an inch apart. I like to use a 10 inch round springform pan. This recipe will yield 22 such cinnamon rolls. But, if you like huge rolls, use a 12-inch springform pan, and roll the entire dough into one large sheet only. Slice the log into 6-inch tall rolls. This will yield 11 large cinnamon rolls. Or you can go creative. Make the braided cinnamon twists and transfer to a cupcake pan.
Cover the rolls with a cling wrap, greased from the contact side. Let it double in size or until the rolls have risen enough to fill all the gaps in the pan. It should take 2-4 hours depending on your kitchen temperature. Choose to place them in the oven with the light on.
When the rolls double up, pull them out and preheat the oven to 370 0F .
Place the cinnamon rolls in the center rack and bake for about 30 minutes or until the top turns slightly golden brown.
Remove from the oven and brush the top with the retained heavy cream. This prevents the
top of the buns from getting hard or crispy. It step must to keeps the cinnamon rolls soft throughout.
Now, set them aside and let the cinnamon rolls cool.